There is a sense of urgency in every startup. Funding is scarce, time is short, and the team is small. There is a ton of work to do and constant questions as to the best path forward you can take to balance building a long-term foundation with gaining short-term success.
So when you come across a tool that solves an immediate problem, is affordable, and lays the foundation for a bright future, it's worth talking about. That's just how we felt when we came across Contentful.com, the Content Management System we use to organize and update our Curriculum.